Audience insight and data science
BELOVD's Ears practice is an audience insight and data science team that collects and interprets what people are actually saying, through community research panels, social listening and cultural intelligence.
The question we answer
What are people actually telling us?
You might recognise this
- Blindsided by a backlash nobody saw coming.
- Dashboards full of data and no insight you can act on.
- No trusted access to Black and diaspora audiences.
- Research that tells you what you already believed.
How we work
Diagnose, treat, strengthen
Every BELOVD practice works in the same three steps. We start by understanding what is really going on, fix what matters most, then build the capability to keep it strong.
- Diagnose1 to 2 weeks
Listening Audit. We review the signal you already collect, from surveys and social to customer service, and identify the gaps. You receive a map of what you are hearing, what you are missing and how to close it.
- TreatScoped project
Community Insight Panel. Cultural Intelligence Report. We recruit and run research with real communities through BELOVD's owned networks, combined with social listening and data analysis, and report findings you can act on.
- StrengthenOngoing
Always-on listening and quarterly insight. Continuous listening across communities and channels, with a quarterly insight briefing for leadership.
How it connects
One part of one body
Ears is where the loop starts. Its signal feeds Brain's decisions, Eyes' briefs and Heart's understanding of what people inside and outside the organisation need.
Proof
Where we have done this
- Research and listening through the Dope Black community network across the UK, US and South Africa.
- Policy and advocacy work on definitions, broadcast language and health initiatives.
Questions
Audience insight and data science: common questions
What is cultural intelligence?
Structured insight into how a community thinks, talks and decides, drawn from first-hand research rather than assumption.
How do you reach Black and diaspora audiences?
Through BELOVD's owned communities, including Dope Black Dads, and long-standing community partnerships. Participants are recruited with consent and paid for their time.
What is a community insight panel?
A recruited group of people from your target audience who take part in research over a period of time, giving you depth that a one-off survey cannot.
Do you do social listening?
Yes. We combine social listening tools with human analysis so the findings reflect meaning, not just volume.
How is research data handled?
All research is run with informed consent and handled in line with UK GDPR. Findings are reported in aggregate unless participants agree otherwise.
Connected practices