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Ears

Audience insight and data science

BELOVD's Ears practice is an audience insight and data science team that collects and interprets what people are actually saying, through community research panels, social listening and cultural insight.

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What are people actually telling us?

You might recognise this:

  • Blindsided by a backlash nobody saw coming.
  • Dashboards full of data and no insight you can act on.
  • No trusted access to Black and diaspora audiences.
  • Research that tells you what you already believed.

Diagnose, treat, strengthen

Every BELOVD practice works in the same three steps. We start by understanding what is really going on, fix what matters most, then build the capability to keep it strong.

  1. DiagnoseListening Audit, 1 to 2 weeks. We review the signal you already collect, from surveys and social to customer service, and identify the gaps. You receive a map of what you are hearing, what you are missing and how to close it.
  2. TreatCommunity Insight Panel. Cultural Intelligence Report. We recruit and run research with real communities through BELOVD's owned networks, combined with social listening and data analysis, and report findings you can act on.
  3. StrengthenAlways-on listening and quarterly insight. Continuous listening across communities and channels, with a quarterly insight briefing for leadership.

One part of one body

Ears is where the loop starts. Its signal feeds Brain's decisions, Eyes' briefs and Heart's understanding of what people inside and outside the organisation need.

Where we have done this

See the work

Where this leads

Start with a Body Check

Audience insight and data science: common questions

What is cultural intelligence?

Structured insight into how a community thinks, talks and decides, drawn from first-hand research rather than assumption.

How do you reach Black and diaspora audiences?

Through BELOVD's owned communities, including Dope Black Dads, and long-standing community partnerships. Participants are recruited with consent and paid for their time.

What is a community insight panel?

A recruited group of people from your target audience who take part in research over a period of time, giving you depth that a one-off survey cannot.

Do you do social listening?

Yes. We combine social listening tools with human analysis so the findings reflect meaning, not just volume.

How is research data handled?

All research is run with informed consent and handled in line with UK GDPR. Findings are reported in aggregate unless participants agree otherwise.