Creative content studio
BELOVD's Eyes practice is a London creative content studio producing film, documentary, photography and social content that makes people remember what they saw.
The question we answer
What do people see when they see us?
You might recognise this
- Lots of content, no memory of any of it.
- A brand that looks like everyone else in the category.
- Employer brand videos nobody inside the company recognises.
- Campaigns made about communities, without them.
How we work
Diagnose, treat, strengthen
Every BELOVD practice works in the same three steps. We start by understanding what is really going on, fix what matters most, then build the capability to keep it strong.
- Diagnose1 to 2 weeks
Creative Audit. We review your last year of content against what your audience says they value. You receive a clear view of what is working, what is noise and where the creative opportunity sits.
- TreatScoped project
Campaign, film or documentary production. Concept, casting from real communities, production and edit, delivered with a distribution plan so the work has a life after launch.
- StrengthenOngoing
Content Studio retainer. A standing creative team producing a regular flow of content, planned against insight from Ears and published through the channels Voice builds.
How it connects
One part of one body
Eyes draws its briefs from Ears and Brain, and publishes through Voice. Every piece of work generates new audience signal that feeds back into Ears.
Proof
Where we have done this
- Big Bro, a short-film series for Dope Black Dads and This Girl Can.
- Homecoming: The Road to Independence, a documentary and podcast.
- The Corporate Talk, an employer-brand campaign for Samsung UK.
Questions
Creative content studio: common questions
What does a creative audit include?
A review of your recent content, channels and brand assets against audience feedback, with a clear set of recommendations on what to stop, keep and start.
Do you produce branded documentaries?
Yes. We develop, produce and edit short and long-form documentary for brands and organisations, with a focus on real people and real stories.
Can you make employer brand content?
Yes. We make employer brand films and content with your own people, informed by Heart work so the story matches the lived experience inside the organisation.
Do you use stock photography?
No. We commission documentary photography and film with real communities and real teams.
Who owns the content you produce?
Ownership and usage rights are agreed in writing at the start of every project.
Connected practices