Community, podcasts and channels
BELOVD's Voice practice builds and runs communities, podcasts and owned channels, so organisations have an audience they own and a voice people trust.
The question we answer
Who is talking with us, and where?
You might recognise this
- An audience you rent from the algorithm rather than own.
- Low trust with the communities you most want to reach.
- No credible voice in the conversations that matter to you.
- A podcast idea that never gets past episode three.
How we work
Diagnose, treat, strengthen
Every BELOVD practice works in the same three steps. We start by understanding what is really going on, fix what matters most, then build the capability to keep it strong.
- Diagnose1 to 2 weeks
Channel and Community Audit. We review your channels, communities and spokespeople. You receive a clear picture of where your audience actually is and the strongest route to owning the relationship.
- TreatScoped project
Community launch. Branded podcast series. We design, launch and run a community or podcast series, from format and hosts to moderation, production and growth.
- StrengthenOngoing
Community management. Partnerships across BELOVD-owned platforms. Ongoing community management and access to BELOVD's owned platforms as partnership inventory, planned around your objectives.
How it connects
One part of one body
Voice is how the organisation speaks and how it is heard. It publishes what Eyes makes, and every conversation it hosts becomes signal for Ears.
Proof
Where we have done this
- Dope Black Dads podcast, Screen Nation 2020 and Webby 2021.
- The Assist, Kam Nyam and The Marvyn Harrison Podcast.
- Broadcast commentary on Channel 5, LBC and BBC.
Questions
Community, podcasts and channels: common questions
What is community marketing?
Building a lasting relationship with a group of people around shared interests, rather than buying attention one campaign at a time.
Do you produce branded podcasts?
Yes. We develop, host, record, edit and grow branded podcast series, drawing on our experience running award-winning shows.
Can brands partner with BELOVD's platforms?
Yes. Dope Black, The Assist, Kam Nyam and The Marvyn Harrison Podcast offer partnership opportunities where there is a genuine fit with the community.
How do you measure community success?
By owned audience growth, active participation, sentiment and the value the community delivers back to the organisation.
Do you provide spokespeople or media training?
Yes. We prepare leaders to speak credibly in broadcast and community settings.
Connected practices